Safeguarding Intangible Assets: a webinar, and a book

'Safeguarding Intangible Assets' is the title of a talk by Professor Michael D. Moberly which is being hosted as a webinar by Oxfirst on 8 October 3:00 pm BST. This event is free and you can sign up for it by registering here. By sheer coincidence Safeguarding intangible assets turns out also to be a book [boldly announced by its publishers as the "First edition" -- a claim which even the original publishers of the Bible never made] which

" ...provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness and sustainability. Intangible assets, such as patents, trade marks or copyrights account for 80% of a firm’s value and revenue. There are many forces making it more and more difficult for managers to protect and extract value from these assets".

The talk, according to Oxfirst, presents tools for protecting these assets and offers strategies for various types of business transactions, such as mergers & acquisitions, corporate university R&D alliances, new product launches or university spin outs. It does so, by offering guidelines for establishing and maintaining a high value intangible assets portfolio

As for Mike Moberly, he is the Chair of the Intangible Asset Finance Society’s Programs and is a longtime member of ASIS International’s Information Asset Protection Council for which he was recognized as Council Chairperson of the year for 2013.

If any reader of this blog is going to be following the webinar, can he or she let us know if anything interesting, original or outrageous is said, so we can share it?

New sister publication for TTT

Readers of this weblog may be familiar with Tech Transfer e-News and Technology Transfer Tactics, published by BizWorld Inc. The same company is now launching what it terms "the world's first and only monthly newsletter exclusively devoted to successful IP marketing", Intellectual Property Marketing Advisor. According to BizWorld,

"This "how to," practical periodical is written for tech transfer, research, commercialization, and licensing professionals. Its mission is to help build marketing capabilities and expertise by providing expert strategies, case studies, and best practices in IP marketing. Each article is carefully targeted to help TTOs and other organizations find and attract more licensees for their IP, bring in more revenue, and promote their efforts among researchers, administrators, and other key stakeholders. “

This monthly guidance will help spur the commercialization of innovations and other IP," said Bizworld Chairman and Publisher Leslie Norins, MD, PhD. "The need is greatest in the academic and government research sectors. Their budgets are under pressure. But they’ve got cabinets full of invention disclosures and patented innovations just gathering dust -- and bringing in no royalties. More effective, aggressive marketing is the 'missing link' in the commercialization chain that will bring in more licenses, and more royalty revenue"."

Bold claims -- but you can judge them for yourself. For details of how to obtain an inspection copy, click here.

How to get rich in just five minutes ...

The UK Intellectual Property Office (UK-IPO) has announced the launch of a free booklet which, it claims, "helps business unlock the value of innovation". It's called How Licensing Intellectual Property Can Help Your Business and it is said to provides a wide range of information on IP licensing which includes advice on how to approach and conduct a productive IP licensing deal.

This booklet, according to the press release, was

"produced by the UK-IPO-led Business-to-Business Licensing Working Group which comprises over twenty individuals with a range of expertise and experience of licensing. The B2B group was set up in response to the recent Gowers Review of Intellectual Property, which highlighted the fact that UK businesses experienced problems with IP licensing".

The twenty individuals concerned must be pretty artistic: the booklet is only 24 pages in length -- and most of it seems to be comprised of either blank space or stunning visuals. You can read it here in less than five minutes.