On November 3, 2022, the U.S. Federal Trade Commission fined Vonage $100 million for “dark patterns” to be paid to consumers. The tricky issue has been defining what exactly is a "dark pattern." The FTC Press Release describes the "dark patterns" as:
- Eliminating
     cancellation options: Despite allowing its customers to sign up for
     services online, over the phone, and through other venues, the complaint
     alleges that starting in 2017, Vonage made the decision to force customers
     to cancel only by speaking to a live “retention agent” on the phone. The
     complaint notes that this practice runs counter to Vonage’s own advice to
     its clients not to “frustrate customers by requiring them to contact
     you for support that should be available on a self-service basis” and that
     “[i]t should be just as easy to return your product as it is to buy it.”
 
- Making
     cancellation process difficult: In addition to forcing customers into
     one cancellation method, it made that method difficult. The company
     created significant cancellation hurdles, including by making it difficult
     to find the phone number on the company website, not consistently
     transferring customers to that number from the normal customer service
     number, offering reduced hours the line was available and failing to
     provide promised callbacks. The complaint cites one internal Vonage email
     saying customers were “sent in a circle when they want to downgrade
     or remove the service.”
 
- Surprising
     customers with expensive junk fees when they tried to cancel: In
     many cases, customers who are able to access the cancellation line are
     told they will have to pay an unexpected early termination fee that was
     not clearly disclosed when they signed up for Vonage service. In some
     cases, these fees were in the hundreds of dollars.
 
- Continuing
     to charge customers even after they canceled: Customers who
     managed to speak to an agent and request cancellation often found that
     their accounts continued to be charged. Even when they contacted Vonage to
     complain, they received only partial refunds of the money they were
     charged without authorization.
 
