Friday, 3 October 2014

Safeguarding Intangible Assets: a webinar, and a book

'Safeguarding Intangible Assets' is the title of a talk by Professor Michael D. Moberly which is being hosted as a webinar by Oxfirst on 8 October 3:00 pm BST. This event is free and you can sign up for it by registering here. By sheer coincidence Safeguarding intangible assets turns out also to be a book [boldly announced by its publishers as the "First edition" -- a claim which even the original publishers of the Bible never made] which
" ...provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness and sustainability. Intangible assets, such as patents, trade marks or copyrights account for 80% of a firm’s value and revenue. There are many forces making it more and more difficult for managers to protect and extract value from these assets".
The talk, according to Oxfirst, presents tools for protecting these assets and offers strategies for various types of business transactions, such as mergers & acquisitions, corporate university R&D alliances, new product launches or university spin outs. It does so, by offering guidelines for establishing and maintaining a high value intangible assets portfolio

As for Mike Moberly, he is the Chair of the Intangible Asset Finance Society’s Programs and is a longtime member of ASIS International’s Information Asset Protection Council for which he was recognized as Council Chairperson of the year for 2013.

If any reader of this blog is going to be following the webinar, can he or she let us know if anything interesting, original or outrageous is said, so we can share it?

No comments: