The Copyright Royalty Board in the United States has issued
an initial determination and accompanying regulations that raise the amount of royalty
available to songwriters for streaming, which will impact services such as
Pandora, Spotify, Apple and YouTube.
Variety has an excellent article on the impact of the decision, which
seems substantial—almost boosting royalties by 50%. Paula Parisi of Variety explains:
The ruling effects
only the mechanical license, a term that literally references the rolls
mechanically cranked through player pianos – arguably the first mass
distribution media for recorded music. Albums, CDs and downloads also fall
under the mechanical license (the thought being that like piano rolls, these
are “physical copies,” although the idea that a digital stream is concrete by
virtue of being stored at various points (on a server, in a buffer) is somewhat
specious; analog broadcast signals also collect at various points, and digital
radio and TV in practical terms is distributed in the manner of a stream.
But broadcasts –
digital or analog – are considered a public performance, and garner what is
currently a higher “performance license” rate. Songwriter Rodney Jerkins
illustrated the discrepancy in September at the Recording Academy’s District
Advocacy Day in Los Angeles by sharing an accounting statement for “As Long As
You Love Me,” a top 10 hit for Justin Bieber in 2012. By 2013, Jerkins’ stake
in the song generated $146,000 in performance royalties, while streaming
revenue from the same period garnered $278 for 38 million Pandora plays and $218
for 34 million YouTube streams. “If I owned 100 of the song I would have made
$1,100 from YouTube,” Jerkins said, proclaiming, “Those numbers are criminal.”
The article
explains how arguments for the lower rate were justified because of the need to
allow the industry to grow. Of course,
once the industry grows there are public choice issues associated with an
industry’s attempt to maintain benefits or lack of regulation to allow the
industry to flourish. Even at a 50%
increase, the songwriter will still only receive around $560 for 38 million
Pandora plays under Jerkins' example. It looks like we’re
still trying to give the streaming business more time to mature.