‘IP for Business’ - a suite of five business tools which make sure firms can tap into up-to-date guidance to help manage their IP. It will also help firms get more relevant advice from their accountants and other business advisers.
Roger Burt, President of the Chartered Institute of Patent Attorneys, said:
“Small businesses and their advisors, if they understand it at all, generally see IP as a low priority. To engage their interest, you have to talk to them about its business benefits, not about the intricacies of intellectual property, particularly patent law. This new material does just that. It is a valuable addition to the tools already available.”President of the Institute of Trade Mark Attorneys Catherine Wolfe sees the new package as having a clear advantage over some of the existing materials:
“By focusing on the potential commercial value of IP assets these new tools make it clear to business people and their advisers that it pays to get expert help at an early stage. Having an effective IP strategy can be crucially important to business.”Other products being launched today include
- IP Equip app which is available to download free from the Apple store iTunes and Android App store. This will give access to IP information on the go.
- IP Basics which is a range of new guides for business owners, explaining how to maximise the potential of IP.
- IP Health Check which allows business owners to assess their own business for free with a tailored report to identify and value their IP.
While no-one can accuse the IPO of not trying, it would be good to know how effective these tools are: how far have they been test-driven and how widely applicable are they? Readers' experiences and evaluations would be particular welcome -- especially if they influence a decision whether to seek, or to advance, investment funding.
- IP Master Class which is a popular accredited course which enables advisors to advance their knowledge".