The average Chinese visitor spends $3,000 on luxury goods, according to an analysis by TaxFree Shopping, a company that processes tax refunds for foreign travelers. That kind of spending has caught the attention of American retailers and mall operators.
"The Chinese want designer brands, and they want a bargain. That's why they come to Premium Outlets for our upscale stores," Eggan said. . . .
Simon Property Group, owner of 11 outlet malls up and down California, has aggressively courted Chinese consumers since 2005. Eggan often travels to China, meeting both officials and tour operators. She was one of 80 business leaders who accompanied Gov. Jerry Brown on a weeklong trade mission to the Asian giant in April.
With the liberalization of their country's economy in the 1990s, the Chinese have grown accustomed to seeing Western styles and luxury brands. However, high tariffs make foreign imports extremely expensive, even though many of them are made in China.
In some cases, Chinese tourists say, the discounts on merchandise in the United States cover the cost of their trip.
Notably, the article also states that, “Cora Ip, a recent UC Davis graduate, said her parents – who live in Sacramento – spend hundreds of dollars buying gifts for relatives back home in Hong Kong. "When you buy things here, there is quality control," said Ip . . ..” Cheaper prices and quality control--very nice! (Although, as alluded to before, there are “the dirty secrets of outlet shopping,” including the inconsistent quality between goods sold in a “regular” store and at an outlet—confused consumers? Post sale confusion?).
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