Wednesday 6 May 2009

Google and the value of brand advertising

Jim Spanfeller, president and CEO of, has some interesting thoughts on Google and the relative value that is generated in Redmond: he wonders whether Google is being disproportionally compensated “for what is fundamentally other people’s work”.

In his article, available on paidContent, he writes:
At, we have estimated that Google makes roughly $60 million a year directing folks to our site. And by the way, 40 percent of those dollars are derived from the search terms of Forbes, or Forbes Magazine—simple navigation. Seems like a very nice chunk of change for simply being there.”
More about Eric Schmidt (Google CEO) calling the Internet a "cesspool" and on branding and relevance here.

No comments: