
"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.
Friday, 1 May 2009
British MPs angry at TV programme product placement ban

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product placement
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1 comment:
"Desirable"? For whom?
Certainly not for those who watch programmes or films, and who have to cringe their way through product placement of the "Rolex?" "No, Omega" variety.
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