Tuesday 11 November 2008

Russia’s 40 most valuable brands

Familiar with companies like CTC or PIK?

If not yet, read up on them in Interbrand’s fourth annual ranking of the 40 most valuable Russian brands.

Interbrand, in cooperation with Kommersant DENGI magazine, looks behind the numbers, presenting the top 40 Russian brands of 2008 arranged by their brand value, the dollar value of a brand, calculated as Net Present Value (NPV) or today’s value of the earnings the brand is expected to generate in the future.

The telecom sector tops the ranking with Beeline and MTS. From a pure value point of view, Interbrand explain that these two companies would fit in the Best Global Brands around rank 50.

From the 40 brands featured, only six come from a pre-soviet era - with two prominent new entries in the automotive sector (LADA and KAMAZ).

The ranking can be accessed at the Interbrand website.

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