"Academic investigators need to face facts. If you have a great technology, with reasonable and lucid proof-of-concept, addressing a significant unmet need, and that can be protected as proprietary; and, if -- and this is the big IF -- you have reasonable expectations in terms of valuation and risk-sharing, then you will be able to attract venture funding. Plenty of it".Weissberg points to his own experiences and track record in support of this and adds:
"If you are an academic and you cannot get someone to back your idea, do three things: take a hard look at your technology (or even ask someone else to do so); take a hard look at your expectations; and, take a hard look in the mirror. Honest assessment in these three efforts will tell you why...".The 'expectation gap' is a useful concept. Although it has probably always existed, it is bound to be more fully appreciated, and properly dealt with, now that it has a catchy name.