Friday, 15 August 2014

Microsoft v Samsung: would a pre-nup have helped?

IP Finance is pleased to welcome the following guest post from patent attorney Ilya Kazi (Mathys & Squire, London) on a royalty fee tussle between two major IP players: what can this dispute teach us? Ilya explains:
Microsoft v Samsung: why it sometimes pays to be cynical 
At the start of this month it emerged that Microsoft and Samsung are embroiled in a dispute over royalty fees relating to Android patent and here are some reflections on this [on which see, eg, The Telegraph and Ars Technica].

"Don't shoot!"
The background is that in September 2011 Microsoft and Samsung entered into a cross-licence agreement; Samsung agreed to pay Microsoft royalties on Android-based devices in return for having access to patents relating to the Android OS. Samsung paid the first royalty in 2012, but blocked a second payment for the 2013 royalty after learning of Microsoft’s deal to take over the Nokia handsets business in September 2013. Samsung did eventually pay the royalty in November 2013 but Microsoft claims that Samsung still owes it money for the interest accrued during the period of non-payment. Samsung is also refusing to pay future royalties.

Samsung claims that the Nokia acquisition breaches the terms of the agreement with Microsoft and that the contract is thus void. If this is the case, Samsung is not required to pay Microsoft the royalties agreed to in the contract and, since Microsoft will not then be entitled to use the technology underpinned by the Samsung patents, Samsung is threatening Microsoft with proceedings for patent infringement.

... but disconnecting Microsoft and Samsung?
Naturally [but disappointingly for those of us who love reading these details ...], only a redacted version of the agreement is publicly available. However, on review of the facts available, it seems Samsung’s action may have portrayed an unconvincing position as to the strength of its case: first refusing to pay the royalty, then changing its mind and paying late, then refusing to pay further royalties. Samsung has also asked the Korean competition authorities to change the private contract between the parties so that the royalty payments to Microsoft are reduced or eliminated. If the terms of an agreement have been breached, attempting to convert a US commercial contract dispute into a Korean regulatory issue seems like a surprising approach.

Looking beyond this particular element of dispute, it is not clear what the endgame will be. If Samsung wins, the agreement will be terminated; if Microsoft wins, the outcome may well be the same, as it would be surprising if Microsoft had not inserted a termination clause to cover non-payment of a royalty. In either situation, Samsung may well be faced with renegotiating terms for a new licence which are unlikely to be more favourable than the ones in the original. Alternatively, a patent battle may erupt. Either way, it seems there is plenty of ammunition to fight this out to the bitter end and, with the publicity, neither party is going to want to lose face.

This case reinforces how important it is, when negotiating a licensing deal, to bear in mind that a seemingly friendly relationship may rapidly turn sour when circumstances change: Microsoft and Samsung had a long history of collaboration. Thinking cynically and creatively about the possible ways in which the commercial situation may shift from what both parties may well have sincerely intended at the time of the agreement is helpful. Parallels with pre-nuptial agreements can be drawn. Watch this space for the next round.

Nothing New Under the Sun: “Patent Trolls” Have Been Around Forever (well, at least a couple hundred years)

In a fascinating paper titled, “Trolls and Other Patent Inventions: Economic History and the Patent Controversy in the Twenty-First Century”, Professor Zorina Khan of Bowdoin makes many interesting points.  Professor Khan, an economics professor who studies law and economics history, essentially states that non-practicing entities (NPEs) have been with us for decades—back to the nineteenth century, that there has not been an "explosion" in patent suits when the last two hundred years are considered, and explains why prizes are not preferable to patents to incentivize invention and commercialization from a historical perspective.  To get a gist of her approach in considering critiques of the patent and copyright systems, Professor Khan states: “In general, these debates and policy proposals are primarily based on rhetoric and self-interest rather than on objective assessments of empirical evidence.”  And, she was referring to debates (very similar to today’s debates) in the nineteenth century. 

In reference to the U.S. Supreme Court eBay v. MercExchange decision concerning injunctions, Professor Kahn notes that:

According to a recent Supreme Court decision, "trial courts should bear in mind that in many instances the nature of the patent being enforced and the economic function of the patent holder present considerations quite unlike earlier cases. An industry has developed in which firms use patents not as a basis for producing and selling goods but, instead, primarily for obtaining licensing fees.”  The historical evidence refutes such claims, since “non-practising entities” or patent rights-holders who do not manufacture their inventions or final goods are hardly anomalous. Rather, as Adam Smith suggested, specialization and the division of labour are endemic to efficient markets. NPEs were the norm during the nineteenth century, and technology markets provide ample evidence that patentees who licensed or assigned their rights were typically the most productive and specialized inventors. As markets in invention became more competitive, many patentees cross-licensed their patents to other inventors to avoid the potential for conflicting rights. In some cases, patent rights were allotted to companies that intended to produce the invention or associated final goods. But in many others, “speculators” invested in patents with the intention of profiting from the margins of price differentials, without participating in either inventive activity or manufacturing, much as a financial investor might trade in a share in a company in secondary and tertiary markets. These different patterns all characterized a process of securitization that proved to be as fundamental to the development of technology and product markets as it was to the mobilization of financial capital.

Professor Kahn also attacks the notion that there has been a “patent explosion” in recent years (the increase in patenting is likely the result of the introduction of a disruptive technology):

Americans from the beginning of the colonial period have always considered themselves to be exceptionally litigious, and equally hyperbolic about decrying its consequences. Litigation is a function of many factors, including changes in legal rules, uncertainty, conflicting interpretations of rights and obligations, defensive and aggressive measures, and the scale of the underlying market. One of the most straightforward explanations of the volume of patent lawsuits is related to the numbers of patents filed. Figures 1(a) and (b) support the hypothesis that the “patent litigation explosion” merely mirrors a parallel “explosion” in patenting. Patent applications and grants alike have risen sharply, from approximately 270,000 applications and 153,000 grants in 1999, to 543,000 and 253,000 respectively in 2012, with especially rapid growth between 2009 and 2010. Opinions may differ but, although it has increased over the past few years, the rate of litigation (cases as a percentage of patents), is still unexceptional. This is especially true since changes in legal rules (ironically intended to reduce litigation) have led to a nominal or administrative increase in the numbers of cases filed in the most recent years.  

However, two decades may be insufficient to assess whether patent disputes have reached a pathological level. We therefore estimate the long run patterns for patenting and litigation, between 1790 and 2012. Figure 2 shows patent grants per capita over the two centuries of the existence of the federal patent system, for total patents and patents filed by domestic residents. It suggests that the “long nineteenth century” was an extraordinarily creative period in terms of patented innovations, when the numbers of patents relative to population attained levels that have not been exceeded until the final three years. Figure 3 presents the patterns over time of reported patent cases relative to patents between 1790 to 2000.  This historical trend in litigation rates relative to patents granted clearly does not support claims that litigation in the past decade has “exploded” above the long term norm. In fact, the per patent rate of litigation was highest in the era before the Civil War and during the subsequent market expansion that started in the 1870s. Patent litigation rates were increasing toward the end of the twentieth century, but the increase comprised a return toward the long-term norm.

Technological innovations in the 21st century have undoubtedly transformed production and consumption. However, from the perspective of a world where mail was delivered by stagecoach, the advent of the telegraph was far more transformative to communications in the antebellum era than the change from a landline to a cellphone. This was not just true of “great inventions” but also of supposedly incremental discoveries such as safety pins, aspirin and manufactured soap. Every new innovation that mattered in the marketplace brought uncertainties, conflicts and consequences that were initially processed in state and federal courts, until these issues were resolved through various institutional mechanisms. Figure 4 shows new innovations like the telegraph, telephone and automobile were inevitably accompanied by an upswing in total civil litigation. . . .

Enormous profits awaited those who were able to successfully commercialize new inventions and satisfy or anticipate market demand, creating wealth for some entrepreneurs on a scale that was unprecedented then, or since. Numerous inventors were attempting to resolve similar problems, leading to multiple patent interferences, overlapping claims, and efforts to invent around existing patents. Complex combinations of hundreds of patents often covered any particular device, so it is not surprising that intense competition for these excess returns centered around these rights.  Licensing and litigation comprised a common strategy by “practicing” and “non-practicing entities” alike. Austin and Zebulon Parker of Ohio prosecuted claims for licenses against millers across the nation and engaged in countless lawsuits regarding an 1829 patent for an improved waterwheel. George Campbell Carson’s smelting patents were held to be worth an estimated $260 million in damages and royalties and he floated shares in the Carson Investment Company, which was formed to pursue potential defendants.  In the railroad industry “… a ring of patent speculators, who, with plenty of capital, brains, legal talent and impudence, have already succeeded in levying heavy sums upon every considerable railway company in the land…. This case is not an isolated one, but there were hundreds of them, and the railway company that made up its mind to insist upon its rights had to keep a large legal force, a corps of mechanical experts, and other expensive accessories, in order to secure that end.”

Her article is full of interesting examples of NPEs of the nineteenth century, and she also notes that Daniel Webster was paid $332,000 as lead attorney in a single patent case in 1852.  She also makes the argument that historically prizes failed to provide the same technological spillover benefits as patents.  Notably, she states that the only thing really different in patent practice and law today than from the nineteenth century is that legislators are actually passing many more laws to address the complaints about the enforcement and use of patents.  Apparently, there was a little more restraint on behalf of legislators in the U.S. back in the day. 

Thursday, 14 August 2014

Financial reporting for intangibles: The Case of the Invisible Assets

"Financial reporting for intangibles: The Case of the Invisible Assets" is a guest post by Stanford luminary Efrat Kasznik (President, Foresight Valuation Group, LLC, Palo Alto, CA). It's based on an earlier piece published by our friends at Intellectual Asset Management Magazine (IAM) and it is our hope that we can get some genuine discussion going on this topic -- so watch this space.  Efrat writes:
Despite some far-reaching changes in recent years, including global harmonization of financial reporting and the move towards fair value reporting, accounting standards worldwide are still largely blamed for failing to measure and report intangible assets. Is there really a serious gap in asset reporting, as many observers claim, or does this actually represent an opportunity for companies to control and manipulate the reporting of their intangibles?

Google’s sale of Motorola Mobility’s mobile phone business to Lenovo for $2.9 bn earlier this year is a case in point, as it highlighted the confusion surrounding the valuation of Motorola’s IP assets at the time of the original $12.4 bn acquisition in 2012 [on Motorola's patent portfolio, see Neil's earlier posts on this blog, "Mega-Patent Portfolio Sales: Chimera or Here to Stay?", here and "Motorola Mobility: Has there been an impairment of goodwill in Google's acquisition of its patent portfolio?", here]. Financial markets and IP experts were embroiled in speculation about what exactly did Google pay for when buying Motorola, and how central was the IP, primarily Motorola’s massive patent portfolio, in driving the acquisition price. Looking at Motorola’s balance sheet on the eve of the acquisition did not offer any clues to untangling the acquisition price: according to US Generally Accepted Accounting Principles (GAAP), internally-grown “intangible assets” (the accounting terminology used when referring to intellectual property) are not reported as assets on the balance sheet of the company that created them.

The Google-Motorola acquisition demonstrates the tension between the value of intangible assets held by operating companies, and the way such assets are reported in financial statements. Google’s post-acquisition allocation of $5.5 bn to “patents and developed technology” may have come as a surprise to many observers who attributed a higher portion of the acquisition price to the IP assets. However, lacking any disclosure of the fair value of these assets in Motorola Mobility’s books prior to the acquisition, there was no way of telling what is the fair value of these assets, hence the wide gap between the price speculations and the actual price reported by Google.

Reporting gap or value opportunity?

Financial reporting is the main channel of communication between companies, shareholders and capital markets. In general, companies disclose financial information not only to report performance, but also as a way to manage investors’ expectations and impact the return on stock prices. There are two types of disclosures: mandatory and voluntary. Generally speaking, mandatory disclosures are any information disclosures required and regulated by the Securities and Exchange Commission (SEC) in the US and other regulators. Financial statements fall under this category, and the US GAAP define the scope and content of such statements. Voluntary disclosures, as the name implies, are not regulated and are not mandatory – anything else that companies choose to share with the market, whenever they want to share it. The annual reporting of the value of internally developed intangible assets falls under that second category. Intangible assets have to be fully disclosed only when they get acquired and paid for, either in a business combination (M&A deal) or in an asset purchase, when the purchased intangibles are valued and reported on the balance sheet of the buyer at their fair value.

In that regard, companies are free to report the value of their internally grown intangible assets any day of the year. They are just not required to do so on their balance sheets as part of the SEC-regulated financial reporting. Yet companies don’t voluntarily report the fair value of their intangible assets. So the lack of mandatory reporting seems to be causing a gap in information on some of the most valuable assets held by technology companies today.

Silence is golden: are companies better off not reporting their intangibles?

It is not at all clear that companies would readily switch to a system that requires them to disclose in full the fair value of their intangibles, as they do with almost any other type of assets. There could be several reasons for that:

(1) Market efficiency: there is generally no dispute as to the high value of intangible assets. The more interesting question is, are stock markets efficient enough to reflect the full value of intangible assets in equity prices, despite the lack of value disclosure in the books of reporting companies?

Results from academic research done at the Stanford Graduate School of Business (GSB) show that the markets rely on signalling, like R&D expenses, to value intangibles, although it is more costly for companies and analyst to signal/interpret that value. Below are some of the findings highlights:
• Equity values appear to reflect information on the value and productivity of R&D investments
• Stock prices reflect value estimates of unrecognized brands and trade marks
• Firms with unrecognized intangibles spend more free cash flows on “signalling” activities (e.g., share buybacks), suggesting greater concern about equity undervaluation
• Greater analyst coverage and greater “analyst effort” are required for firms with unrecognized intangible assets.
An early case of
information asymmetry?
(2) Information asymmetry: it is well documented in academic studies that managers thrive in situations of information asymmetry, as they can leverage that to their benefit. The fact that managers have better information than the market on the value of their IP assets gives them an advantage as they can control the extent and timing of that information disclosure. For example: one academic study shows that “insider” stock gains in R&D-intensive firms are substantially larger than insider gains in firms without R&D. This suggests that R&D is a major contributor to information asymmetry, and that insiders take advantage of this information asymmetry.

(3) Value fluctuations: markets don’t do well with wide fluctuations in financial reporting. In order to smooth out these fluctuations, accounting rules create intermediary assets and liabilities that act as a “buffer” to absorb the annual changes so they don’t fully hit the income statement as they occur. This usually requires setting up an elaborate accounting system to smooth out the volatility, as is done in accounting for pensions, for example. Intangible assets will fluctuate in value if valued annually, as they are subject to high risk and uncertainty (litigation challenging validity, uncertain royalty flows). Companies may not happily embrace this type of onerous disclosure, as IP assets may just be too volatile for the accounting system to handle. 
While the financial reporting system is far from perfect, one could argue that it actually works to the benefit of corporations as they have greater control on how and when they report their intangible assets. Whether markets as a whole are better off or not, is a different question. Many stakeholders are struggling with understanding the value of intangibles, as the existing financial reporting systems do not provide a sufficient solution for that information gap.

Monday, 11 August 2014

Patent risks and markets: a forthcoming talk

"Patent Risks and Markets" is the title of a forthcoming talk which Linda Biel will be giving later this month in London. Linda is Senior Vice President, Business Development, of Allied Security Trust (AST) -- a consortium of major companies that helps diffuse patent risk by purchasing patent assets for their membership (Linda manages the AST member programme).

The talk takes place on 26 August, starting at 5.30pm.  Venue: the office of AISTEMOS, 90 Long Acre, London, WC2E 9RA.  Although Linda's talk is aimed at that company's Pilot Group on Patent Risks and Markets, it is open to anyone suitably qualified by their commercial or professional commitment to issues relating to patent risks in the marketplace.  The talk will have both physical and virtual manifestations, since the audio and slides will be available via a WebEx (sadly, drinks and refreshments are available only for those physically present.

You can register for this event here; if you'd like a bit more information about it, you can email Sue Harvey at sue.harvey@aistemos.com

Friday, 8 August 2014

IP Exchange relaunches as IP Nexus

IP Exchange has announced the relaunch of its new IP Nexus website www.ipnexus.com in beta.

Visitors to the site are invited to browse it and sign up for their free account. Adds the business:
"We would be delighted to hear your feedback and comments at info@ipnexus.com"
This business is presumably unconnected with BT Media IP Nexus.

This blogger, who has not met anyone who has used a service of this nature, wonders how effective it is -- and would love to receive users' experiences.

Thursday, 7 August 2014

Curbing Frivolous Trade Secret Claims and a $147.5 million Trade Secret Settlement to the Alleged Misappropriator

You know the stories.  Company X and Company Y decide to explore partnering together.  Company X shows Company Y its trade secrets.  Company Y decides not to partner with Company X.  A short time thereafter, Company Y releases a product apparently including/using Company X’s trade secrets.  Company X sues Company Y.  Or maybe, Company X has three employees leave to join competitor or set up shop as a competitor.  Company X sues the three employees and the competitor.  These situations happen all the time and many of the cases are meritorious.  However, we all know that sometimes trade secret suits are frivolous and are primarily motived by a desire to slow or knock a competitor out.  There is nothing like making a competitor, particularly if it is a company with less resources than your client company, eat attorney fees and expenses, and use up lots of company personnel time dealing with the suit.  And, why not try to disrupt a competitor’s relationships with third parties by sending the third parties copies of the complaint and papers concerning a preliminary injunction/temporary restraining order.  (Sure, you are just trying to help them not be misappropriators.)  You know, this also looks like a matter criminal prosecutors should look into—let’s get them involved as well.  Heck, who does not want to spend some time using discovery to snoop around a competitors business—“you took my trade secret that I just discovered that you were using.”  (of course, you shouldn't take those actions, unless . . .)  In California, we have a law designed to attempt to curb those types of suits: California Code of Civil Procedure 2019.210.  Section 2019.210 provides:

In any action alleging the misappropriation of a trade secret under the Uniform Trade Secrets Act . . ., before commencing discovery relating to the trade secret, the party alleging the misappropriation shall identify the trade secret with reasonable particularity subject to any orders that may be appropriate under Section 3426.5 of the Civil Code  

Under the Code, the party alleging trade secret misappropriation must file a 2019.210 statement before beginning discovery.  I am sure many would complain that 2019.210 does not protect companies from frivolous (anticompetitive) suits enough.  (I would be in that camp.)  And, there are many frivolous trade secret suits that proceed anyway. (Moreover, abuse of process or malicious prosecution actions in California tend not to be too helpful.)   
Corporate Counsel has recently reported about a trade secret case between Eaton and Triumph Group that has piqued my interest.  The case has facts similar to many trade secret cases—employees depart to competitor and trade secret suit is filed.  However, here, after 10 years of litigation, the party who brought the trade secret misappropriation claim is paying the defendant (alleged misappropriator) $147.5 million to settle the case.  That’s right.  The alleged misappropriator is getting $147.5 million.  Wow.  Interestingly, the trade secret action appears to have some merit—although I doubt the plaintiff knew that for certain when they filed the action—because numerous documents of plaintiff’s were found with the defendant during a later criminal investigation.  Whether the documents contained trade secrets, or merely information readily accessible, already possessed by the defendant or in the public domain is another question.  The defendant’s counterclaims included allegations that plaintiff’s trade secret claims were “exaggerated.”  Notably, plaintiff’s conduct in the litigation allegedly was very poor and perhaps would make the plaintiff look very, very bad in front of the jury.  The conduct is described by Corporate Counsel, here.  Triumph Group’s (the alleged misappropriator) press release concerning the settlement is here. Do you have any leads to other statutes or regulations designed to curb or punish frivolous trade secret law suits?  Have you heard of any other apparently egregious cases like this one? 

Monday, 4 August 2014

The Top University Business Incubators

The UBI Index, based in Stockholm, Sweden, released its University Business Incubator Rankings for 2014.  The UBI Index apparently offers several different rankings based on the nature of the relationship (or lack of one) between the university and the incubator.  What is a “university business incubator?”  A “University Business Incubator” is defined as an incubator with the following characteristics:

·         Managed (by) or affiliated to university(ies)

·         Primary objective to facilitate entrepreneurship and support early stage (new) ventures through a systematic (mid-long term) and extensive incubation process that includes services and infrastructure

·         Quality controlled intake of clients (startups) and regular time bound exits in form of graduate startup clients

The definition also includes “Business Innovation Centers” as well as “Business Accelerators.”  The main ranking, which is based on information submitted by around 300 university business incubators from 67 countries, is the “University Business Incubator Rankings.”  Here are the top 15 university business incubators:
1
Rice Alliance for Technology and Entrepreneurship
Rice University
United States
2
SETsquared
University of Bath, Bristol, Exeter, Southampton, Surrey
United Kingdom
3
SCUT National University Science Park
South China University of Technology
China
4
ATP Innovations
University of Sydney; University of Technology, Sydney; Australian National University; University of New South Wales
Australia
5
Digital Media Zone
Ryerson University
Canada
6
IncubaUC
Pontifical Catholic University of Chile
Chile
7
Center of Industry Accelerator and Patent Strategy
National Chiao Tung University
Taiwan
8
Encubator
Chalmers University of Technology
Sweden
9
Instituto Genesis PUC-Rio
Pontifical Catholic University of Rio de Janeiro
Brazil
10
TEC Edmonton
University of Alberta
Canada
11
INiTS Universitäres Gründerservice Wien
Vienna University of Technology, Vienna University “Alma Mater Rudolphina”
Austria
12
DTU Symbion Innovation
Technical University of Denmark
Denmark
13
Melbourne Accelerator Program
University of Melbourne
Australia
14
Hust Science Park Development Corporation
Huazhong University of Science and Technology
China
15
Incubatore di Imprese Innovative del Politecnico di Torino (I3P)
Politecnico di Torino
Italy

 The rankings are based on an analysis of three performance categories that ultimately rest on over 60 “key performance indicators”.  The three performance categories include: “A, its contribution to the ecosystem; B, its value to the startup clients; and C, its attractiveness quotient.”  The “value to the ecosystem” examines factors such as “jobs created by the startup” and “sales revenue of client startups.”  The “value for the client” includes:

Important indicators measured such as number and activity of mentors and coaches, VC and angel funding availability, the investor network, network of sponsors & partners, the network relationships with large corporations; government; business providers and the size of the alumni network.

The “attractiveness quotient” includes: “investment in client startup” as well as “equity stake.” More information concerning the methodology used can be found here.  Besides the rankings, UBI Index also offers a best practices document for university business incubators as well as consulting services. 

Recently, I wrote on developing new metrics for measuring the success of technology transfer offices, here.  Would technology transfer offices benefit from a similar type of ranking offered by UBI Index (does one exist already)?  Could this be another helpful place to find additional metrics?  In addition, what is the relationship between a well-functioning incubator (or a poorly functioning one) and the success of a technology transfer office? 

Sunday, 3 August 2014

The Patent Box: Tips, Predictions -- and a special offer for blog readers

"Patent Box: Tips and Predictions" is the title of a seminar coming up on Tuesday 9 September, in the comfy setting of the Rembrandt Hotel, London. This is the sort of seminar that IP Finance approves of, since it offers a generous discount on its registration fee for the benefit of blog readers.

The programme itself focuses, as the title suggests, on the institution of the Patent Box (on which see, for example, earlier IP Finance posts here, here, here, here and here), and specifically on its UK version. The organisers (Management Forum) explain its ethos as follows:
"The Patent Box regime has bedded in - is it working? Big companies are obtaining major savings on tax through the regime - are you? The EU has asked questions about the legal validity of the regime - where might this end? Ensure you're adopting the best practice Ensure you're future proofing your IP tax measures".
The cast of this event is chaired by Gwilym Roberts (a partner in the London-based IP practice of Kilburn & Strode, and a person whose curiosity drives him to make every effort to keep himself well informed regarding the latest IP developments), and  the speakers are drawn from each discipline that has something to offer those seeking to get a decent tax break (and, in the case of Her Majesty's Commissioners for Revenue and Customs, to stop them getting indecent ones).

The discount (which can be enjoyed by readers of this blog and/or the IPKat) can claim a 20% discount on the full fee of £598 plus VAT) by emailing their registration applications to Sue at registrations@management-forum.co.uk, quoting the VIP blog-readers' code IPKat20%.  According to this blogger's calculations, that should bring the price down to £478.40, but you should check the arithmetic for yourself first, since he has done the sum five times and managed to get three different results ...

Friday, 1 August 2014

How (indeed can) we value the commercial contribution of design to a product?

The value of IP assets can be seen from two vantage points: one focuses on the contribution that IP assets make to the value of a product or an entire company, while the second centere on their value as a tradeable asset. One would think that the former would attract more attention than the latter. After all, most companies never even consider selling their IP assets; for them, the value of these assets is connected in some way to the activities of the business. But this does not appear to be the case. For almost a decade, what seems to have grabbed popular attention is not the nuts and bolts of how IP contributes to a company’s bottom line, or more generally, its competitive position, but rather the amounts paid for a number of IP (primarily patent) portfolios.

In truth, once one gets beyond the pharmaceutical industry, where the connection between robust patent protection, products and premium pricing seems clear enough (as well as the converse—think “patent cliff”), the manner by which IP contributes to a company’s financial and competitive well-being is more murky. And yet, at the end of the day, given the money and man-hours devoted to developing IP protection in many companies, one would think that we are awash with reliable metrics that capture the relationship between a company's IP rights and its related commercial activities. The underlying principle appears clear enough. As stated by Gordon Smith and Russell Parr in their iconic work-- Valuation of Intellectual Property and Intangible Assets, 3rd edition, here:
[A] company lacking intangible assets and technology would be reduced to operating a commodity-oriented enterprise where competition and lack of product distinction would severely limit the potential for profits. Conversely, a company possessing proprietary assets can throw off the restrictions of commodity-oriented operations and earn superior profits.
But how this sensible observation is translated into measurable indicia remains a challenge. This is especially so when design rights are involved. As IP people are well aware, design protection tends to enjoy a back seat to patents, trade marks and copyright in most IP practices. While it is not infrequently stated that design is crucial for a product’s success, I have seen few analyses that really dig deep into how design protection actually contributes to a company’s bottom line. Indeed, in the Smith and Parr book itself, designs are mentioned in passing only once. Against this backdrop, I was intrigued by the following observations that appeared in the July 12th issue of The Economist regarding the latest restructuring of Philips (“Philips: Lights out”), here.
"Philip’s fastest-growing business last year was one that involves little cutting-edge technology: ‘consumer lifestyle.’ … Philip’s strong designs allow it to charge a premium for its food processors and electric razors, especially to Asians. To stay close to them, the division moved its headquarters to Shanghai three years ago.”
And so I asked myself—how does the The Economist know that it is Philips’s prowess in product in design that enables it to charge a premium? As an anecdote, I in fact purchased a new Philips electric razor several months ago. The major reasons for the purchase was that I have owned a Philips electric razor of some kind for over 30 years, I have come to trust the technical capabilities of these branded products and I was impressed by the functionality of the new model. True, I found the design of the product sleek and attractive, but it was not a major factor in purchasing decision. Maybe, however, I am an exception; perhaps product design is crucial for these products, especially with Asian consumers. If so, how does one measure the contribution of the product design, as separate and distinct from the power of the Philips brand and the technical capabilities of the device, in being able to charge a premium price?

The answer to the question of how much does design matter is not a matter of analytical interest only. We have witnessed during the past several years an increasing reluctance, at least in U.S. courts, to grant injunctive relief unless the IP right (usually a patent) is the major component of the product at issue. There is sense to this approach, especially for a product protected by multiple patents. But what about a registered design for the product? Can it be reasonably concluded, as the article in The Economist did, that it is the design elements that are central for the uniqueness of the product. If so, protection of the product design might make it easier to obtain injunctive relief than will an action for infringement based on a single product component protected by a patent (consider the Apple-Samsung litigation in the U.S.). To determine whether infringement of the design justifies an injunction depends upon the importance of the design to the overall value of the product. How this can be determined still seems to me to be a daunting question.