The United States Patent and Trademark Office (USPTO) has
recently announced a collaboration with the International Trade Administration
(ITA) and the National Institute of Standards and Technology (NIST) on
standards in intellectual property (IP) and is
requesting comments. It develops on the National
Standards Strategy for Critical and Emerging Technologies released in May
this year. That strategy called for a strengthening of US engagement in
standards for such technologies, which includes communication and networking,
semiconductors, artificial intelligence/machine learning, clean energy and
quantum technologies.
This request invites respondents to answer 12 questions
concerning a range of issues including fair, reasonable and non-discriminatory
(FRAND) licensing practices, licensing rates and negotiations of them, the
merits of a database of FRAND licensing rates (judicially determined or voluntarily
publicised), and dispute resolution processes including alternative dispute
resolution. The request is therefore wide-ranging, as expected with such an
early stage of policy formation, but must be read in light of – and perhaps as
a response to – the recent proposal
by the European commission on the regulation of standard essential patents
(SEPs) (which I have already covered and you can read about here
and here).
The US has developed fairly substantial guidance on methods
for FRAND valuation through the Courts, but at present there is no government
position. This collaboration could take a number of forms, one of which may be
a centrally determined valuation approach for FRAND licensing, similar to that
likely under the EC’s SEP proposal. Should this be the direction taken by the
ITA-NIST-USPTO, a range of FRAND valuation approaches are open to them.
We profile three of these: the top-down, comparable
licenses, and incremental ex-ante approaches, but it is worth noting that many
approaches exist. These three have been selected to illustrate the range of
factors which may need to be considered when establishing FRAND royalty rates
and why economic expertise is vital when establishing the value of SEPs and
commensurate FRAND rates.
The top-down approach
The top-down
approach determines a FRAND royalty rate for the standard as a whole and then
distributes that value among the various patents that read on the standard. The
method then seeks to split the cumulative royalty rate among all SEPs deemed
essential to the standard. This approach conventionally begins with calculating
the total aggregate royalty burden for all patents reading on a particular
standard. As such, it
caps the total royalty burden a licensee may have to pay. In such a scenario,
the number of entities holding and asserting SEPs becomes irrelevant as the
maximum royalty burden has been determined in advance.
The comparable licenses approach
The
comparable license approach aims to determine a FRAND royalty rate with
reference to extant, similarly situated licensing transactions. As a method,
its approach to identify the worth of a licensing rate with reference to other
known rates is quite intuitive. When identifying comparable licenses,
particular attention must be paid to how one establishes comparability and what
one qualifies as a comparable licensing rate. The courts are just one
repository of the guidance. From an economic perspective, it is important the
comparable license is transparent and can be read as a whole; the licensing
package needs to be understood as a whole, and not just the licensing rate.
Careful econometric analysis is therefore employed to derive a FRAND licensing
rate from the licenses deemed comparable.
The incremental
ex-ante approach
The
incremental ex ante approach is concerned with differentiating the value that
the patents bring to the product, as compared to the value that the patents
derive from the act of setting a standard, which naturally imparts a value onto
the SEP. This approach allows a determination of what a willing licensor and
licensee would have paid for the patent(s) before it was recognized as being
essential to a standard. Since royalties are often determined after the
standard setting process is concluded, the patent holder’s bargaining position
at the time of royalty negotiation (ex-post) can be very different from what it
would have been before the standard was set and when alternatives were still
available (ex-ante). This is what this approach seeks to encapsulate.
It is also worthwhile
noting that elements of different approaches may be combined according to the
circumstances of each case, and establishing FRAND licensing rates with a high
degree of confidence often requires utilisation of more than one
approach. For this reason, economic expertise in the valuation of SEPs for
FRAND licensing is essential.
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