Friday 31 October 2014
Interbrand Releases 2014 Brand Value Rankings: The Technology Brand Rules
CNN reports that Interbrand recently released its 2014 Brand Value Rankings. Notably, two brands have a valuation of over 100 billion dollars: Apple (almost $119 billion) and Google (over $107 billion). In 2013, Apple was valued around $98 billion and Google around $93 billion. Also, the 2013 valuations were about 28% higher than the prior year for Apple and 34% higher than the prior year for Google. Eleven of the top 20 are “technology sector” companies. Coca-Cola and McDonalds are the only two food service companies in the top 20. Four of the top 20 are from the automobile industry and Gillette, Louis Vuitton and Disney are also in the top 20. Interestingly, HP, Louis Vuitton, GE, IBM and Gillette, all members of the top 20, dropped in value from the prior year. The highest riser for the top 100 brands is Facebook—at a whopping 86% increase in value. Audi, Volkswagen and Nissan also had double digit increases in value. Barely making the list, Nintendo dropped 33% and Nokia dropped 44%. The rankings are available, here. The methodology is here.