• Trademark Valuation: A Tool for Brand Management, 2nd Edition
Authors: Gordon V. Smith and Susan M. Richey
Further information is available from the book's web page here
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition."
If you would like to be considered as a reviewer for this title, email Sarah Harris at firstname.lastname@example.org and let her know, by not later than close of play on Monday 24 March.