Roya's paper discusses the "Third Way", about which she has this to say:
"The ‘Third Way’ of university research commercialization focuses on systemic change, rather than on single stakeholder intervention. It reflects a third generation of innovation policies that focuses on training, awareness raising and the leverage of cluster effects, rather than the development of physical infrastructure (i.e. science parks).You can view the analysis in the form of PowerPoint slides here.
This is a unique approach that outperforms existing best practice in many ways; i.e. it focuses on the leverage of network effects among the various academic institutions, rather than repeating the traditional ‘one university – one commercialization’ approach.
The ‘Third Way’ also outperforms existing best practices by adopting latest trends in IP management , such as online trading, perceiving IP as financial asset, leveraging open innovation for improving patent quality.
Organizational values, structures & procedures of various actors (business, academia, government) are recognized and different institutional cultures are sought to be overcome through boundary spanning.
The competing demands and interests of business & academia are reflected through the introduction of ‘social responsible university research commercialization’, as currently undertaken by U.C. Berkeley".