"On Tuesday Coca Cola enterprises released its financial results for Q4 2008 and reported a loss of $1.45 billion, (or $2.99 a share) due to "a $2.3 billion write-down on the value of North American franchise licenses".
The company actually had higher-than-expected quarterly profits, with regard to sales of their products; nonetheless, the enterprise swung to an overall loss, due to the impairment charge for writing down the value of its North American franchise license (sources: Reuters, Wall St Journal and MarketWatch).
I believe this is yet another signal of the great importance and value of IP assets in todays economy".
Friday 13 February 2009
How much is Coke worth?
Andrea Tosato, who modestly describes himself as a friend of the IP Finance blog, has witten to inform its readers as follows: