IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label e-commerce. Show all posts
Showing posts with label e-commerce. Show all posts
Sunday, 16 October 2016

Brand-building online: when shelf space is replaced by ...?

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While brand building needs to take into account a large number of factors, at the end of the day, a brand is ultimately only as good as i...
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