
By way of comment it would appear that, while social network sites are highly popular, as a genre they are still in their infancy and it cannot be confidentially predicted that models such as Bebo or Facebook,, which have captured the mood of the moment, have any degree of staying power. They may indeed be quite generation-specific (witness the embarrassment of many young users when discovering that their non-fashionable parents have a presence, or are proposing to establish one, in the same network facility). It should also be borne in mind that the social network site is something that has only low barriers to market entry for competitors and new products. On this basis, it is tempting to speculate that AOL's investment at US$850 only really makes sense if it is seen as conferring a principally short-term benefit upon the acquiring party.
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