IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label smoothies. Show all posts
Showing posts with label smoothies. Show all posts
Monday, 6 July 2020

Where will the Great Brand Odwalla Land?

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In a past post, I wrote about how great brands and products never die .  I provided two examples: the first, was Sesame Street; and the s...
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