IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label obama; marketing; endorsement; rebranding. Show all posts
Showing posts with label obama; marketing; endorsement; rebranding. Show all posts
Friday, 10 April 2009

What’s in a name? - Rebranding towards Obama

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What everyone wants right now is an endorsement from the US president, writes Esther Addley in The Guardian ’s edition yesterday. The Obama ...
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