IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label coca-cola. Show all posts
Showing posts with label coca-cola. Show all posts
Monday, 6 July 2020

Where will the Great Brand Odwalla Land?

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In a past post, I wrote about how great brands and products never die .  I provided two examples: the first, was Sesame Street; and the s...
Thursday, 18 August 2011

Coca Cola and Air Brakes

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The recipe for Coca Cola has famously been kept confidential since its initial formulation in 1886. An example of the long-term value of co...
Thursday, 16 April 2009

What a difference a crisis makes

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Independent global consultancy Brand Finance has published the 2009 Global 500 Report , its annual report on the world’s most valuable brand...
Friday, 13 February 2009

How much is Coke worth?

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Andrea Tosato, who modestly describes himself as a friend of the IP Finance blog, has witten to inform its readers as follows: "On Tues...
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