IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Monday, 27 November 2017

If Uber turns to self-driving vehicles, what is to become of its brand?

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Think of the sharing economy and Uber is usually the first company that comes to mind. What could be more appropriate than providing the ...
Monday, 21 July 2014

YUM Brands has Trials in China: A “Social Ideology” Fix to the Problem?

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YUM Brands (YUM), the owner of KFC and Pizza Hut, has generally enjoyed enormous success in China for a “foreign brand”.   The success has...
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