IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label brand value. Show all posts
Showing posts with label brand value. Show all posts
Monday, 17 August 2015

Google, Alphabet and the value of the Google brand

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From Brand Finance CEO David Haigh comes one of the first serious appraisals of Google's Alphabet rebranding decision from the IP finan...
Tuesday, 24 February 2015

World's Powerful Brands

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Most parents know the value of the Lego brand. It’s the toy of choice to give children and keeps them happily amused for hours, with only th...
Saturday, 27 July 2013

How “Deep” is the Connection with the Brand: Harris Interactive’s EquiTrend® Rankings

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Harris Interactive has released its EquiTrend® Rankings of brands .   The rankings attempt to ascertain the connection between a brand and ...
Wednesday, 17 March 2010

Tommy goes to PVH for $3bn

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It has been widely reported (see eg brancchannel here ) that Phillips-Van Heusen has paid somewhere in the region of $3 billion in cash and ...
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