IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label brand momentum. Show all posts
Showing posts with label brand momentum. Show all posts
Friday, 30 April 2010

What Should We Do With Brand Rankings?

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How qauntifiable are brands? I sometimes hear from MBA students the lament that, after courses in finance, operations research, micro-econom...
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