IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label brand equity. Show all posts
Showing posts with label brand equity. Show all posts
Thursday, 16 April 2009

The Nike challenge

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Nike shares fell last month after reports the company is seeing a fall in demand. Mary-Ellen Field , experienced IP analyst and friend from ...
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