IP finance

"Where money issues meet IP rights". This weblog looks at financial issues for intellectual property rights: securitisation and collateral, IP valuation for acquisition and balance sheet purposes, tax and R&D breaks, film and product finance, calculating quantum of damages--anything that happens where IP meets money.

Showing posts with label Sponsorship. Show all posts
Showing posts with label Sponsorship. Show all posts
Thursday, 19 January 2012

"You'll never walk alone" -- in adidas boots, at any rate

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"You'll neeeee-veeer waaalk alone": the Anfield anthem The news has broken today that British Premier League soccer team ...
Wednesday, 9 November 2011

How Much Is a Sports Sponsorship Really Worth?

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The trick in being the sponsor of an event is finding one whose benefits are so overwhelming that the sponsor enjoys oversized benefits in...
1 comment:
Monday, 18 May 2009

When Finger Licking Good Meets the Urban Pothole

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An oft-stated observation made in connection with the economic crisis is that companies, when confronted with cuts in R&D, marketing, an...
Thursday, 21 August 2008

Renting shirt-space -- the reality of sponsorship

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In "Does Baggies shirt saga signify Premiership slowdown?", BBC business reporter Simon Atkinson discusses the economics of shirt ...
Monday, 5 May 2008

Metro Naming Rights in Dubai

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This being an Olympic Year, the thoughts of IP attorneys turn to the ever-increasing presence of corporate and product sponsorships that wil...
4 comments:
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