tag:blogger.com,1999:blog-7923005810906159036.post486059333861139669..comments2024-03-27T12:49:05.975+00:00Comments on IP finance: Apple v Samsung: The War Over "Cool"Anne Fairpohttp://www.blogger.com/profile/02579190868405783459noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7923005810906159036.post-61814882880548696702013-03-28T20:12:38.196+00:002013-03-28T20:12:38.196+00:00Apple is still doing pretty well in the "cool...Apple is still doing pretty well in the "cool" wars, according to the results of a comScore research study released a few days ago: <br />http://adage.com/article/digital/iphone-owners-consume-entertainment-android/240527/<br />Miri Frankelhttps://www.blogger.com/profile/10086207551292241559noreply@blogger.comtag:blogger.com,1999:blog-7923005810906159036.post-27882353329088389072013-03-20T03:35:44.332+00:002013-03-20T03:35:44.332+00:00I don't think too many people are aware of the...I don't think too many people are aware of the details of Apple's "patent wars". At least in my country, the popular perception is that Apple is just defending its creation against an imitator (or at least, a less creative competitor) which makes cheaper phones.<br />Also, Iphones are still perceived as cooler, more reliable and sophisticated, even if most people prefer other smartphones just because of the prices.<br />Maybe, the loss of "coolness" is just a perception Samsung or Google fans would like to create.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7923005810906159036.post-37663822028373703082013-03-20T01:02:00.822+00:002013-03-20T01:02:00.822+00:00Interesting idea, but I wonder how much Samsung ha...Interesting idea, but I wonder how much Samsung has achieved through its very sharp and funny advertising, which it shows during the Apple launches. The ads characterize Apple as your parent's brand and convey that Samsung phones already have the features just being introduced in iPhones. Apple has lost its first mover advantage (which it was trying to sustain through the patent infringement suits) and Samsung has brilliantly moved in. http://www.youtube.com/watch?feature=player_embedded&v=nf5-Prx19ZMPamela Chestekhttps://www.blogger.com/profile/09997764091535406126noreply@blogger.com