tag:blogger.com,1999:blog-7923005810906159036.post2493350741171303648..comments2024-03-27T12:49:05.975+00:00Comments on IP finance: IP litigation, insurance and game theory: an opinionAnne Fairpohttp://www.blogger.com/profile/02579190868405783459noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7923005810906159036.post-30199068912392031172011-01-28T04:09:52.677+00:002011-01-28T04:09:52.677+00:00Hey Great post. Really a very nice piece of inform...Hey Great post. Really a very nice piece of information.<a href="http://www.gopublicparkway.com/frankfurt_stock_exchange.html" rel="nofollow">IPO Procedure</a>smithhttps://www.blogger.com/profile/02254004099393008936noreply@blogger.comtag:blogger.com,1999:blog-7923005810906159036.post-5654733863708442632011-01-27T07:26:29.229+00:002011-01-27T07:26:29.229+00:00In a brand clearance exercise, the cost of obtaini...In a brand clearance exercise, the cost of obtaining and enforcing trade mark rights should always be taken into account. A distinctive and unique brand with no similar marks may be harder to come by and perhaps incur greater front-loaded development costs to create and identify, but any cost saving made by the selection of a mark with low disrinctive character is eroded entirely by the back loaded costs of registration and enforcement.<br /><br />It is therefore a false economy to select a descriptive mark, even if its marketing is given an initial advantage because consumers interpret the term as having a meaningful connotation.Robert Cumminghttps://www.blogger.com/profile/03246262303203506715noreply@blogger.com