tag:blogger.com,1999:blog-7923005810906159036.post1674795720445627279..comments2024-03-27T12:49:05.975+00:00Comments on IP finance: Brands as indicators -- or as investments?Anne Fairpohttp://www.blogger.com/profile/02579190868405783459noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7923005810906159036.post-14346552531274713932012-12-18T17:44:59.116+00:002012-12-18T17:44:59.116+00:00Here's a spin on the issue: what about the ro...Here's a spin on the issue: what about the role of brands as cultural artifacts?<br /><br />From some angles a brand like UMBRO looks a bit like an artifact of national historical importance -- should it get the same special treatment that we extend to national heritage sites? What about a 'listing' system for culturally significant brands like with historically important buildings? <br /><br />(It would be a brand owners worst nightmare, of course.)Anonymousnoreply@blogger.com