Product placement is an acceptable and indeed desirable way for US brand owners to purchase and retain the attention of consumers who might be put off by conventional advertising. This probably gives US brands the edge over European brands, which have been hampered from placing their branded products in TV productions. Brand Republic reports that 39 Members of Parliament are currently in revolt over the Government's refusal to allow product placement in British TV programmes. The Angry 39 have signed a Commons Motion urging the Culture Secretary Andy Burnham to do something about it.
Friday, 1 May 2009
British MPs angry at TV programme product placement ban
Product placement is an acceptable and indeed desirable way for US brand owners to purchase and retain the attention of consumers who might be put off by conventional advertising. This probably gives US brands the edge over European brands, which have been hampered from placing their branded products in TV productions. Brand Republic reports that 39 Members of Parliament are currently in revolt over the Government's refusal to allow product placement in British TV programmes. The Angry 39 have signed a Commons Motion urging the Culture Secretary Andy Burnham to do something about it.
"Desirable"? For whom?
ReplyDeleteCertainly not for those who watch programmes or films, and who have to cringe their way through product placement of the "Rolex?" "No, Omega" variety.